We pride ourselves in working closely with our clients to identify and understand their business strategy in order to build strategies and plans that are rooted in delivering on the bottom line.
Our practice is divided into two units: B2C (Insight led marketing) and B2B (Revenue driven marketing)
INSIGHT LED MARKETING
Businesses have a large amount of data they collect everyday as they offer products and services to customers or that they gather through qualitative and quantitative research.
At Nkemi, our consumer marketing is driven by insights that are generated through collaborative engagement with the client and through mining of this data. The insights must be useful in shifting understanding of the business issue/problem. It’s this new understanding that enables fresh thinking that leads to decision and action.
Roughly 50% of B2B marketers currently have direct revenue accountability as part of their job. B2B marketers are reaching prospects earlier in their life cycle, remaining the primary company contact deeper into the buying process. Digital lead generation campaigns are following through and engaging prospects even beyond sales into customer experience management. Our goal, at Nkemi, is to create measurable and sustainable campaigns that drive sales and loyalty.
CAROLINE (MBUI) GITHINJI
Caroline is a seasoned marketing and communication professional with extensive 17-year experience in both agency leadership positions and marketing roles. Her dynamic career has spanned various facets of marketing and communication including brand management, marketing strategy, advertising, public relations, digital marketing, operations, media management and activations. Her career has seen her lend her services in the greater East and Southern Africa region. Cell: +254 722 393913
Cynthia has over 10 years marketing experience both in the public and private sector. Her career has been mainly focused on B2B revenue marketing with experience in strategic planning, product development, project and campaign management, digital strategy, brand strategy, customer experience and business development across the East African region. Cell: +254 738 840808