TRANSFORMING BUSINESSES IN AFRICA THROUGH

DATA DRIVEN MARKETING SOLUTIONS

WHO WE ARE

Nkemi Consulting is a specialist marketing firm that provides value addition through strategic marketing for companies across Africa.

We pride ourselves in working closely with our clients to identify and understand their business strategy in order to build strategies and plans that are rooted in delivering on the bottom line.

Our practice is divided into two units: B2C (Insight led marketing) and B2B (Revenue driven marketing)

OUR PHILOSOPHY

The word Nkemi, is from the Meru tribe of Kenya meaning, to ululate. It is associated with celebration and accomplishment. Women would punctuate the climax of an occasion with Nkemi signaling completion and good news. This is what our philosophy is rooted on – helping our clients accomplish their goals and mission by adding value to their businesses.

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WHY

INSIGHT LED MARKETING

Businesses have a large amount of data they collect everyday as they offer products and services to customers or that they gather through qualitative and quantitative research.

At Nkemi, our consumer marketing is driven by insights that are generated through collaborative engagement with the client and through mining of this data. The insights must be useful in shifting understanding of the business issue/problem. It’s this new understanding that enables fresh thinking that leads to decision and action.

WHY

REVENUE-DRIVEN MARKETING

Roughly 50% of B2B marketers currently have direct revenue accountability as part of their job. B2B marketers are reaching prospects earlier in their life cycle, remaining the primary company contact deeper into the buying process. Digital lead generation campaigns are following through and engaging prospects even beyond sales into customer experience management. Our goal, at Nkemi, is to create measurable and sustainable campaigns that drive sales and loyalty.

SENIOR CONSULTANTS

CAROLINE (MBUI) GITHINJI

MANAGING PARTNER

Caroline is a seasoned marketing and communication professional with extensive 17-year experience in both agency leadership positions and marketing roles. Her dynamic career has spanned various facets of marketing and communication including brand management, marketing strategy, advertising, public relations, digital marketing, operations, media management and activations. Her career has seen her lend her services in the greater East and Southern Africa region. Cell: +254 722 393913

CYNTHIA KAHUMBURA

PARTNER

Cynthia has over 10 years marketing experience both in the public and private sector. Her career has been mainly focused on B2B revenue marketing with experience in strategic planning, product development, project and campaign management, digital strategy, brand strategy, customer experience and business development across the East African region. Cell: +254 738 840808

OUR SERVICES

STRATEGY . ADVISORY . EXECUTION

Data Analytics & Qualitative Research

We analyse client sales, marketing data, customer service data, social data and conduct qualitative research to:

  • Better define your ideal customer
  • Segment your customers and determine how best to reach each segment
  • Improve customer engagement and loyalty
  • Optimise marketing performance
  • Competitor review
  • Measure reputation

Marketing Strategy

Each company is unique and so is our offering. These are just some of the marketing strategy and advisory services we provide:

  • Segmentation
  • Targeting
  • Positioning
  • Route to market plans
  • Integrated Marketing Communications Strategy
  • Marketing Department Structuring & Outsourcing

Digital Marketing

We analyse the client's digital infrastructure and assets to determine gaps and opportunities for better customer experience and lead generation. Our services include:

  • Digital Campaign Strategy
  • Website development
  • Content Development & Marketing
  • Social Media Management
  • Online Media buying
  • Database Management

Branding and Design

Your brand is your promise to your consumer, it is also what differentiates you most from your competition.

  • Brand strategy
  • Brand development and identity
  • Brand design services

Our Methodology

Our three-step process is based on a total customer experience including product, go-to-market, customer engagement and sales data assessment

Assess

A thorough insight mining process across product, go-to-market, customer experience and sales data to arrive at the heart of the business problem.

Recommend

A review of various scenarios for problem solving with our recommendation. Determine scope of project and advisory for implementation and draw out a detailed plan.

Implement

Directly or via outsourced experts. Provide effective support structures for followup and refinement of plan.

FIND US

Nkemi Consulting

105, Dhanjay Apartments,
Valley Arcade, Hendred Road

Tel: +254 723 738668

Email: info@nkemi.co.ke

Nkemi Consulting

Our philosophy is rooted on – helping our clients accomplish their goals and mission by adding value to their businesses.

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