Businesses have a large amount of data they collect everyday as they offer products and services to customers or that they gather through qualitative and quantitative research. At Nkemi, our consumer marketing is driven by insights that are generated through collaborative engagement with the client and through mining of this data. The insights must be useful in shifting understanding of the business issue/problem. It’s this new understanding that enables fresh thinking that leads to decision and action.
Roughly 50% of B2B marketers currently have direct revenue accountability as part of their job. B2B marketers are reaching prospects earlier in their life cycle, remaining the primary company contact deeper into the buying process. Digital lead generation campaigns are following through and engaging prospects even beyond sales into customer experience management. Our goal, at Nkemi, is to create measurable and sustainable campaigns that drives sales and loyalty.
Caroline is a seasoned marketing and communication professional with extensive 17-year experience in both agency leadership positions and marketing roles. Her dynamic career has spanned various facets of marketing and communication including brand management, marketing strategy, advertising, public relations, digital marketing, operations, media management and activations. Her career has seen her lend her services in the greater East and Southern Africa region. Carol’s entrepreneurial skills and passion for leadership drove her to forming Nkemi Consulting, to help businesses use strategy and operational excellence to deliver marketing and communication programmes that work.
Cynthia has over 10 years marketing experience both in the public and private sector. Her career has been mainly focused on B2B revenue marketing with experience in strategic planning, product development, project and campaign management, digital strategy, brand strategy, customer experience and business development across the East African region. She holds a MBA in Strategy and an academic background in Engineering, providing the ideal leadership in driving Revenue Marketing for our clients.
Hilda’s organisation and keen attention to detail are reflected in her duties, which include but not limited to employee coordination, organizational planning, administrative management and record keeping makes her the backbone of Nkemi Consulting. Hilda is at the start of a career that she not only trained for at Daystar University but is also passionate about it which has been evident in the results she’s delivered in a short span of time.
Fiona, a grandaunt from USIU – Africa, practices an ambitious and responsible approach in regards to her tasks. She enjoys carrying them out and successfully completing a given task. Her tasks are completed with timely execution and in a professional manner. She enjoys organizing and this comes in handy under her job description. Great work ethic, teamwork and communication skills are among some of the qualities that she embodies and adds to the Nkemi family
Peter is a graphic, web, user experience designer and digital campaign developer with a passion for bringing ideas into reality. Peter has over 4 years design, branding and web development experience and with growing experience in developing and managing digital campaigns, he delivers a holistic approach to his work.