Data Analytics & Qualitative Research

We analyse client sales, marketing data, customer service data, social data and conduct qualitative research to

  • Better define your ideal customer
  • Segment your customers and determine how best to reach each segment
  • Improve customer engagement and loyalty
  • Optimise marketing performance
  • Competitor review
  • Measure reputation

We use varying unstructured and semi-structured techniques for our qualitative research including focus group discussions, individual interviews, observation & mystery shopping, all in order to gain an understanding of underlying reasons, opinions, and motivations of customer behavior. We use qualitative research to provide insights into the problem and/or uncover trends in thought and opinions. We cover the following as a basis for effective marketing strategy:

  • The Business Context
  • The Consumer Context
  • The Competitor Context

Marketing Strategy

Each company is unique and so is our offering. These are just some of the marketing strategy and advisory services we provide:

  • Segmentation
  • Targeting
  • Positioning
  • Route to market plans
  • Integrated Marketing Communications Strategy
  • Marketing Department Structuring & Outsourcing

Digital Marketing

“If your business is not on the internet, then your business will be out of business” Bill Gates. We analyse the client's current digital infrastructure and assets to determine gaps and opportunities for better customer experience and lead generation. Our services include:

  • Digital Campaign Strategy
  • Website development
  • Content Development & Marketing
  • Social Media Management
  • Online Media buying
  • Database Management

Branding and Design

Your brand is your promise to your consumer, it is also what differentiates you most from your competition. At Nkemi, we do this through providing:

  • Brand strategy
  • Brand development and identity
  • Brand design services
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